Brand apps are the best way to reach the fast growing category of mobile shoppers
These days, many major companies use mobile apps to reach smartphone carrying consumers. Brand apps can help a company by accumulating useful data about a consumer such as his/her browsing history, and which products this person buys. Obtaining data like this allows the company to customize online coupons for the customers who have installed its app. But if the app is buggy, or doesn't offer discounts or deals, consumers will delete it from their mobile device in the blink of an eye. One smartphone user, talking about brand apps and how fast users are to delete them, said that, "This is some ...
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