You can now rent select Samsung smartphones in India
The model of subsidizing smartphones through carrier contracts doesn't exist or work in many markets around the world, and that includes India as well. This makes it difficult for most customers in the subcontinent to buy flagship smartphones, resulting in lower sales for established brands like Samsung, Apple, and others. To overcome this challenge, Samsung already offers its products on easy monthly installments. It appears the company is now experimenting with a rental option as well with select devices on its Indian website displaying a 'Rent now" option. The Korean tech giant seems to have added this option towards the end of September this year in partnership with Rentmojo, an online rental start-up in which Samsung Ventures invested recently . The entire smartphone rental process is handled by Rentmojo and is currently available only Bangalore, Delhi, Gurgaon, Mumbai, Noida, Chennai, Hyderabad, and Pune cities. Even in these cities, Galaxy S10/S10+, Note 10/1