Location-based solution provider Telenav is seeking to disrupt the in-car services industry with a new monetization platform designed to offer a variety of in-car services such as free navigation to consumers and monetize them through advertising. Originally announced at Las Vegas, Nevada-based Consumer Electronics Show in January, Telenav's offering is effectively targeted at bringing the ad-supported software business model that already proved its worth in the mobile industry to the in-vehicle tech segment. The company's internal studies and a number of independent surveys suggest the vast majority of consumers "would prefer free in-car services monetized through ads rather than pay for them" like they would traditionally, Telenav Executive Director of Strategy Ky Tang told AndroidHeadlines in an interview. Telenav says its in-car solution can be applied to a wide variety of use cases and technologies that consumers have come to expect from contemporary vehicles....
