Google Play Developer Newsletter | Google Play service fee reduction, new Play Console metrics, and more

What's new on Android and Google Play

View as webpage Q1 2021 Helping developers succeed on Google Play To better support developers in growing their business on our platform, we are reducing our service fee to 15% on the first $1M USD in annual revenue. Every developer, regardless of size, will be eligible for this benefit starting in July 2021. KNOW MORE Play Asset Delivery Hear from our Product Manager about how to migrate your existing APK expansion files (OBBs) to PAD and other benefits to help make your game run more smoothly. PLAY ASSET DELIVERY Google for Games 2021 Report This report offers the latest research and perspectives from gaming leaders at Google. Find answers to the key questions game developers are asking. GOOGLE FOR GAMES REPORT Featured case studies and articles Google Play subscriptions boost engagement for games From PC to mobile: Lessons in expanding to multi-platform gaming UX tips to optimize in-app purchases in games What's new on Google Play • New metrics in Play Console: See details on 28-day returning users, DAU and MAU growth rates, ARPDAU, and more, all with the ability to compare to a peerset. • App quality guidance: new checklists and guides can help keep you up-to-date with the latest quality standards. • Sub-dollar pricing expansion: Set prices as low as USD 0.10 in 20 more countries across Europe, Asia, South America, the Middle East, and Africa. PLAY CONSOLE What's new on Android • Android 12 Developer Preview: give your feedback to help us shape the final product. • Sleep API for Android: power features on your app when someone goes to sleep, is sleeping, or wakes up. ANDROID STUDIO Upcoming Google Play and Android deadlines March 2021: • If your app uses location in the background, start the approval process by completing the permissions declaration from the App content page (Policy > App content) in Google Play Console. • New apps submitted after April 16, 2020 need approval to access background location. Apps published before April 16, 2020 need approval by March 29, 2021. August 2021: • New apps must target at least Android 11 (API level 30). • New apps and games must publish with the Android App Bundle. • New apps using Play Billing must use Billing Library version 3 or newer. September 2021: • All apps must comply with the payments policy update. UPCOMING DEADLINES What's new on Firebase • Games with Firebase video series: Find out how Firebase provides the tools and insights to help game developers deal with daily challenges by improving game performance and engagement. • Improve app stability with Firebase Crashlytics and Kotlin: learn how developing with Kotlin can lead to fewer crashes; and how you can monitor your app's stability with Firebase Crashlytics once your app is released. Play Academy: Track installs, uninstalls, trends and engagement with Play Console statistics In this course, you'll learn how the Play Console statistics pages can help you determine fundamental install and uninstall metrics by user and device, show change over time, and get valuable insights into your app's business performance. 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