New Play Store promotion enhancements, app quality thresholds, and more

What's new in Android and Google Play

View as webpage November 2022 Evolving Play for another decade of developer success LEARN MORE We're launching tons of new features to help you build a more sustainable app or game business and deliver improved experiences for everyone. LEARN MORE What's new in Google Play • Rewarding high-quality apps and games to help your business acquire and engage users. • Redefining technical quality to align with user experience, supported by new features in Android vitals. • A more powerful Play Commerce with purchase optimization, flexible subscriptions, monetization insights, and more. GOOGLE PLAY CONSOLE User choice billing pilot Developers with non-gaming apps can now offer an alternative billing option alongside Google Play's billing system to users in over 35 countries, including, the United States, Brazil, Japan, South Africa, and the European Economic Area. LEARN MORE Upcoming Google Play and Android policy deadlines January 2023 • Deceptive Ads policy May 2023 • Target Level AP policy (extension) • Families Self-Certified Ads SDK policy June 2023 • Migrate from SafetyNet Attestation to Play Integrity API MORE UPCOMING DEADLINES Spotlight on: Trust and safety • New features and programs to better partner with you and keep Google Play safe. • New Families program expansions and policy updates to help everyone build safer apps for kids and highlight your app's quality for families. • Latest PolicyBytes overview including Families Self-Certified Ads SDK, guidance on deceptive ads, and more. WATCH NOW #WeArePlay: Meet Filipe from Brazil Filipe founded Aoca Game Lab to share Brazilian culture and history with the world. His first title ÁRIDA: Backland's Awakening is set in the remote desert of Canudos. Discover his story and others from around the world through #WeArePlay, the series celebrating you, the global community creating apps and games businesses on Google Play. WATCH NOW Google Play Coffee break with Creatrip Haemin Yim, founding CEO of Creatrip, joins Google Play Partnerships Director Aditya Swamy in our latest coffee break video. Learn how Haemin created an app focused on becoming the gateway to Korean trends and culture that grew its monthly users by 15x in 6 years. LEARN MORE Ready to reach more users for your app? See how businesses like yours are using Google Ads to promote their Android or iOS apps on Google Search, YouTube, and more. LEARN MORE Online mobile marketing training Gain the skills you need on Google Play Academy, whether you're growing your business, starting a career, or just want to look around. EXPLORE OUR COURSES Thanks for tuning in, Your Google Play team Connect with us Was this newsletter useful? © 2022 Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA This message was sent to ndrdnws.androidnews@blogger.com because you asked us to keep you up to date with news and tips from Google Play. If you do not wish to receive these emails, please unsubscribe.