Games Quarterly Newsletter | A note from the Google for Games team

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- April 03, 2023

What's new for games in Google Play and Android

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March (Q1) 2023

GAMES QUARTERLY

Greg Hartrell, Product Director for Games on Android & Play

Notes from Google for Games

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At the Google for Games Developer Summit earlier this month, I was privileged to share some exciting updates to help games businesses like yours build high-quality games, connect with players, and reach larger screens.

I'm a big believer in the power of games. They satisfy the human need to play, keep us entertained, help shape our culture, and teach us how to interact with each other from a young age. With our latest announcements, you have more tools to help your games do this better on even more devices.

On behalf of all of us at Android and Google Play, we can't wait to see what you do with your games next.

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Upcoming Google Play and Android policy deadlines

May 2023

•

Target API level policy extension

•

Families Self-Certified Ads SDK policy

June 2023

•

Migrate from SafetyNet Attestation to Play Integrity API

MORE UPCOMING DEADLINES

Unlock seamless gameplay across mobile and PC

Google Play Games on PC lets users play their favorite mobile games on their PCs. We're continuing to simplify and improve the onboarding process, opening this growth opportunity to more developers.

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Featured Google for Games Dev Summit sessions

Google for Games Developer Summit: AGDK Updates

AGDK update: Adaptability and performance features

Learn about our recent updates, including power profiling in AGI, updated AGDK libs, Profile Guided Optimization, and tools for performance adaptability.

WATCH NOW

Google for Games Developer Summit: New Android vitals quality tools

Android vitals: What's new and ANR deep dive

Discover new features in Android vitals that make it easier for you to detect and fix technical issues, with a focus on ANRs.

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Next generation player IDs coming to Play Games Services

To further enhance user privacy, users will be assigned a unique player ID that will be consistent across platforms for any given game, but will be unique across different games.

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Developer success stories

2K reduces ANR rate by 35%

Discover how 2K studio Cat Daddy Games used the Android Game Development Kit to create an improved player experience with more stable gameplay.

Gameloft extends user battery life by 70%

Discover how racing arcade game Asphalt 9: Legends extended battery life by balancing performance and fidelity with the Game Mode API.

Google Play Academy course: Develop for Western Europe

Gaming is big business in Western Europe with over 209M players and growing. Get a better understanding of Western European market nuances and learn how to develop a market-to-market strategy to grow your business in the region.

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Let's go, it's Google I/O

Join us online on May 10. Learn about the latest Google Play updates at Google I/O and what we're doing to help you work smarter, ship faster, and stay inspired.

ICYMI, RePlay

We're kicking off a new short video series to help you stay up to date with the latest Google Play news. In the first episode, we'll cover features to help you manage your app changes, Android vitals updates, and the Privacy Sandbox for Android beta.

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Thanks for tuning in,

Your Google Play team

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