NEW YORK CITY – September 27, 2017 – Samsung Electronics Co., Ltd. today announced that its ‘Ostrich’ advertisement won awards in seven categories at this year’s prestigious Clio Awards, including one gold in short film (1-5 min), four silvers in direction, cinematography, animation, and visual effects, and two bronzes in editing and music – licensed. Celebrating its 58 th year, the Clio Awards is one of the top three advertising award festivals along with the Cannes Lions International Festival of Creativity and the New York Festival. It is judged by an international panel of advertising professionals and showcases work that pushes boundaries and establishes new precedents. The commercial tells a story about an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator. The campaign taps into the basic human urge to push beyond what is normal and demonstrates the company’s commitment to providing products and services that all...
The arrival of contemporary smartphones and mobile apps in the late 2000s didn't just fundamentally change what consumers expect from their handsets, it also ended up disrupting a wide variety of industries, with mobile navigation being its first target. Founded in 1999, Santa Clara, California-based Telenav was enjoying a relatively successful first decade of existence, having worked with major U.S. carriers such as AT&T and Sprint on offering navigation services. Following the arrival of Google Maps, it suddenly found itself having to rethink its flagship product after after Google's solution, offering a comparable navigation service free of charge, became available on every new smartphone. "It made the industry sweat quite a bit at the time," Telenav Executive Director of Strategy Ky Tang recalled in an interview with Android Headlines, asserting Google Maps had changed the navigation game significantly. At a time when smartphones were enjoying massive globa...