[Interview] How Samsung is Ushering in the HDR10+ Era
Samsung Electronics’ recent introduction of HDR10+, an open standard for high dynamic range (HDR) video that optimizes brightness levels from scene to scene and allows for greater contrast and true-to-life colors, signals the beginning of a new era in home entertainment. An era that will allows consumers to enjoy the best possible viewing experience by making immersive and lifelike visuals the new normal. Samsung Newsroom sat down with the Vice President of Samsung Research America’s Digital Media Solutions Lab, Bill Mandel, to discuss the ins and outs of the open-source platform, as well as Samsung’s efforts to accelerate its adoption. Q. In a nutshell, how does HDR10+ help Samsung’s QLED TVs create immersive viewing experiences? HDR10+ processes images dynamically, allowing for scene by scene, and at times frame by frame picture enhancement. QLED TV’s advanced image technologies make the displays fully capable of portraying these optimized visuals. This dynam