In Seoul, Korea, Samsung Electronics recently invited media to discuss key trends and the outlook for the global TV market, as well as share regarding the company’s business direction. Among the key trends discussed included the rapidly increasing demand for UHD quality large screen TVs, as well as ongoing consumer pain points related to TV convenience. Demand for Large Screen UHD TVs According to market research firms GfK and NPD, global market revenue for big screen TVs, larger than 55 inch, occupied over 40 percent between January and August 2017. In North America, 60 percent of TV sales were for big screen TVs larger than 55 inch, with 30 percent for TVs larger than 60 inch. Related to TV resolution, the market is also experiencing a shift from FHD to UHD. Between January and August of this year, according to GfK and NPD, revenues for UHD TVs accounted for over 50 percent of the global TV market, and 60 to 70 percent in North America, Europe and Korea. De