Google Play Developer Newsletter: Families policy, Spotlight: Dynamic delivery

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What's new on Android and Google Play, upcoming policy deadlines

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Don't forget to declare your target audience
Don't forget to declare your target audience
As part of the latest Families policies, by September 1st all existing apps must fill in the new target audience and content section of the Google Play Console and comply with our new policies. New apps must be compliant upon publishing. We recommend you take our Play Academy training to learn how these policies may affect your app.
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FEATURED MEDIUM POSTS
Bridging the Gap: Games best practices for apps
Bridging the Gap: Games best practices for apps
Sustainable engagement tips from behavioral science
Sustainable engagement tips from behavioral science
Speed up the app update process on Android
Speed up the app update process on Android
What's new on Android
What's new on Android
• Android Q Beta 5: with the developer APIs finalized in the previous update, Android Q Beta 5 takes you closer to the system behaviors that you'll see in the final consumer release. Now is the time to test your apps for compatibility.
• #AndroidDevSummit: join fellow Android developers at the Google Event Center in Sunnyvale, California, for two days of deep tech talks, product demos, and an opportunity to network with the Android engineering team.
• Moving Android Studio and Android Emulator to 64-bit versions: this year we will deprecate the 32-bit version of Android Studio and only ship 64-bit versions of the IDE and Android Emulator going forward.
LATEST ANDROID STUDIO LATEST ANDROID STUDIO
What's new on Google Play
What's new on Google Play
• Your Play Store rating: starting August 2019, app ratings will be calculated on your most recent ratings instead of a lifetime cumulative average.
• Changes to withholding tax costs in Kuwait and Saudi Arabia: effective July 1st, Google will begin deducting the cost of cross-border withholding taxes applied to Google Play Store purchases made via direct carrier billing.
LAUNCH GOOGLE PLAY CONSOLE LAUNCH GOOGLE PLAY CONSOLE
Spotlight: Dynamic delivery
Spotlight: Dynamic delivery
Adding dynamic features to your app bundle helps you optimize your app size by letting you choose how and to whom you deliver those features.
• Watch this 2-minute introduction to dynamic features.
• See how Netflix delivers customer support as a dynamic feature.
• View the customizable delivery session from Google I/O.
• Check out the UX best practices for on-demand delivery.
LEARN MORE IN THE DOCUMENTATION LEARN MORE IN THE DOCUMENTATION
Upcoming Google Play changes & policy deadlines
August 1st:
• If your app uses native code, you'll need to provide a 64-bit version in order to publish an update. If you're not sure that your app meets the requirement, you can check the status by uploading a draft version to the Play Console. You'll see an alert if there's anything to address. Please note extensions have been granted to games that use the following SDKs:
• Corona Labs SDK - until August 2020
• Adobe Air software and the AIR SDK - until August 2020
• Unity 5.6.7 or older - until August 2021
• Any new apps you publish must target at least Android 9 (API level 28).
September 1st:
• All apps must fill out the new target audience and content section of the Google Play Console and comply with updated Families policies.
POLICY UPDATES POLICY UPDATES
Meet the winners of the Indie Games Showcase
Meet the winners of the Indie Games Showcase
We wrapped up the Indie Games Showcase in Europe, Japan & South Korea. Check out the winners from each region. Their games impressed us with their amazing storytelling, visual excellence, and creativity. Congratulations to everyone.
MEET THE WINNERS MEET THE WINNERS
Kefir
Kefir
Hear how Kefir, a games developer based in Volgograd, Russia, achieved global success with Android and Google Play.
WATCH NOW WATCH NOW
Beelinguapp
Beelinguapp
Meet the founder and CEO of Beelinguapp and discover how he's single-handedly building a successful apps subscriptions business while traveling the world.
WATCH NOW WATCH NOW
Firebase: all the latest features
Firebase: all the latest features
So far in 2019 Firebase added tons of new features to help you identify bugs, test your apps, create custom machine learning models, gain better insights, and more.
WATCH NOW WATCH NOW
Maximize pre-launch momentum with pre-registration
Maximize pre-launch momentum with pre-registration
Before you launch a new game or app, it's important to build excitement and awareness about your new titles. Pre-launch marketing is increasingly popular for major game launches on mobile.
LAUNCH THE PLAY ACADEMY LAUNCH THE PLAY ACADEMY
Thanks for tuning in,
The Google Play team
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