Samsung is expanding its Rich Communication Services messaging service

Samsung has announced today that it’s going to expand its Rich Communication Services (RCS) messaging services using the NewNet Communication Technologies solution that it recently acquired. Samsung’s RCS is a complete end-to-end solution which features RCS-enabled devices, native and downloadable device clients, RCS application servers based in the cloud, a third-party monetization platform and an interconnectivity hub among operators.

RCS enables users to enjoy rich messaging features in simple texting messaging, features that would otherwise only be available in services like WhatsApp and Viber. They will be able to participate in group chats, video calls and large file transfers while using their phone numbers without needing an additional app for this purpose.

The company’s RCS cloud will let carriers quickly launch the service while avoiding costly and time-consuming efforts of setting up their own network infrastructure. Samsung’s RCS hub is also going to support and simplify the RCS interconnectivity between other RCS-enabled operators. This will enable true messaging evolution post SMS/MMS and will make it possible to achieve a global footprint quickly.

Samsung is now working with several carriers to expand the availability of RCS messaging, the carriers include Deutsche Telekom, KT, SK Telecom, T-Mobile and Vodafone. The RCS solution will be supported by Samsung smartphones running Android 6.0 Marshmallow and up.

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