Android Developer Story: Hutch improves player engagement with A/B testing on Google Play

-

Posted by Lily Sheringham, Google Play team

Hutch is a London based mobile studio focusing entirely on racing games, with more than 10 million players on Google Play. For their latest game, MMX Hill Climb, they used A/B testing and game analytics to improve the game design and experience resulting in more than 48 mins daily active usage per user.

Watch Shaun Rutland, CEO, and Robin Scannell, Games Analyst, explain how they were able to deliver a more engaging user experience in this video.

Learn more about A/B testing and get the Playbook for Developers app to stay up-to-date on new features and learn best practices that will help you grow a successful business on Google Play.

Popular Posts:

OnePlus 6T Review: Still the Value Buy

-
Image
The OnePlus 6T is the biggest launch yet for the one-time underdog out of China. After years of selling their phones directly and unlocked, OnePlus has now found a carrier partner (T-Mobile) and also opened up their phone to usage on Verizon's network here in the US. So even though the hardware isn't a massive upgrade over the OnePlus 6, which was released only a few months ago, the reach for the OnePlus 6T is a big, big deal. But we're not necessarily here to talk about how big some carrier deals and connectivity are for OnePlus. We're here to tell you if the OnePlus 6T is the phone you should buy. In short, the OnePlus 6T remains the king of value. The OnePlus 6T isn't the best phone you can buy, though, but it is a really good one. Let's dive deeper in – this is our OnePlus 6T review. The Good Specs Overall, the specs list for the OnePlus 6T is right up there with the best of them. You've got a big full HD display, Snapdragon 845 pro...
Continue Reading....

OnePlus at full throttle: 6T McLaren Edition is coming soon

-
Image
After the collaboration with Disney that led to the birth of the OnePlus 6T Avengers Edition, the company of Pete Lau and Carl Pei have announced a new collaboration. This time with a well-known brand of sports cars and giant of Formula 1: McLaren. A OnePlus 6T McLaren Edition is coming, what should we expect? Have you ever heard of OSIRIS? Choose "Yes, I have!" or "Never heard of it.". Oops! Seems like something went wrong. Reloading might help. Yes, I have! Oops! Seems like something went wrong. Reloading might help. Never heard of it. Not much, actually. From past experience, we can imagine the new limited edition OnePlus 6T as a simple new color variant. As with OnePlus 6 Avengers Edition and OnePlus 5T Star Wars, I'm sure it's nothing more than a new finish for the device's body without any special changes to the specifications. The collaboration between ...
Continue Reading....

31 best new Android games released this week including Bendy in Nightmare Run, PUBG Mobile Lite, and Hot Guns

-
Image
Welcome to the roundup of the best new Android games that went live in the Play Store or were spotted by us in the previous week or so. This week I have a dope looking auto-runner with a '20s cartoon theme, a lite version of PUBG that is only available as a soft-launch title in limited regions, and a re-release of a solid run and gun game that now has a way to remove advertisements. So without further ado, here are the most notable games released in the last week. Please wait for this page to load in full in order to see the widgets, which include ratings and pricing info. Looking for the previous roundup editions? Find them here . Games Bendy in Nightmare Run Android Police coverage : Bendy in Nightmare Run is a new endless runner with a slick '20s cartoon theme Bendy in Nightmare Run is a gorgeous endless runner with a '20s cartoon theme. The gameplay is very challenging, and while the in-app purchases are on the higher side, there is no way...
Continue Reading....

9to5Toys Lunch Break: Home Max $299, Fitbit from $129, iOttie + Samsung Wireless Chargers from $17, more

-
Image
9to5Toys now has a new app!  Download it to stay to date on the best gear and deals on the web. Plus don't forget to check us out on Apple News and  sign up for the 9to5Toys Newsletter . Also, be sure to check us out on:  Twitter ,  RSS Feed ,  Facebook ,  Google+  and  Safari push notifications . Listen to the new 9to5Toys Daily Podcast: https://9to5toys.com/wp-content/uploads/sites/5/2018/12/9to5Toys-Daily-12-10-2018.mp3 9to5Toys Lunch Break delivers the best deals every day of the week at 12:30PM EST. This includes price drops on all sorts of Apple products from iPad to MacBook and everything in between, as well as HomeKit gear, accessories of all kinds and so much more. You'll also find our daily coverage of the coolest new gear and gadgets from across the internet along with our New Toy of the Day, product reviews, giveaways and app sales. Head below for today's top deals and most interesting new products in the world of tech and beyo...
Continue Reading....