Facebook Messenger gets autoplay video ads and there's nothing you can do about it (UPDATE)

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UPDATE: We've been approached by Facebook's reps who said they are rolling out the video ads very gradually to a very small percentage of people. We also have an official statement concerning this change: 

As we shared with advertisers at the Cannes Lions International Festival of Creativity, we are now expanding the availability of video ads to Messenger. We will be rolling out video ads gradually and thoughtfully. People that use Messenger are our top priority and they will remain in control of their experience.

Each year Facebook is ...

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