Xperia XZ3: the sex appeal Sony needs
I'm not a big Sony fan. I can recognize that the brand creates quality devices, but I've never fallen in love with the design and the camera's software experience. But with the Xperia XZ3, something happened...
Xperia XZ3: You've finally arrived!
The Sony Xperia XZ3 has something different than its predecessors and you'll notice it as soon as you lay your eyes on it. The Japanese brand decided that it needed to change the look of its devices in 2018. They've abandoned sharp edges in favor of softer lines that fit better in your hand. And despite these changes, the XZ2 family didn't win me over: the XZ2 and XZ2 Premium are too thick and heavy for my taste...
The XZ3 feels good in your hand, has good ergonomics, and is significantly lighter this time around. It's a welcome chance and comfortable to use. Even from just looking at the device, the large display with integrated curved edges make the device compact. Sony has learned from users' habits and the smart menu offers apps you need at the right time, which optimizes the user experience.
The XZ3 won't come in a compact version, and that makes sense: "For all users who want to buy a more compact smartphone there's the Xperia XZ2 Compact," said Marco Pacchetti, product specialist for Sony Mobile. The device is still fairly recent and was released at MWC 2018 last February.
If you know anything about Sony, you'll know very well that every six months a new device arrives with the aim of offering users all the latest technologies available. The XZ1 is also a fairly recent device, but if you already own the device, hearing about the XZ3 may not be the best news. After the XZ3's release, the prices for the XZ1 and XZ2 family will likely decrease and slowly leave the scene.
Quality and upgrades guaranteed
Choosing a smartphone is always personal, but there are still some factors that can be considered objectively. Sony smartphones are good devices that are durable and dependable. The hardware is high quality and the manufacturer is keen on keeping the devices up to date. The Sony Xperia XZ3 will arrive in the U.S. in October and will cost $900 and will come with Android 9 Pie.
The turning point may have arrived
What will critics have to say about the XZ3? Marco Pacchetti said that "the heart and soul of Sony is inside the XZ3". And despite the fierce competition from Chinese rivals, "this is a good turning point for Sony" and the XZ3 looks like a complete and well-made smartphone that focuses on quality. Will it be able to sell? We'll have to wait and find out.
The fact that a Compact version won't be released could help focus attention on the XZ3. Sony has some communication and marketing issues it needs to resolve, and the price of the XZ3 will probably scare some users, but the fact remains the same that the Japanese manufacturer seems to have found the right recipe for success. The XZ3 is an unusual Sony device, and it should attract new users and not just the fans who for years have relied on the quality of Japanese devices.
What do you think about XZ3 and Sony's strategy? Which one do you prefer?
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