Samsung partners with soccer star Oliver Kahn to promote its smart TVs
Samsung has announced that it has partnered with German soccer star Oliver Kahn to promote its new QLED TVs. The former German goalkeeper will be the face of Samsung’s new QLED smart TVs and a representative of the new ways in which users can enjoy soccer on these TVs. The South Korean electronics giant announced its QLED TVs at CES 2017 earlier this year.
Oliver Kahn will feature in the new Goalplay app, which is exclusive to Samsung’s smart TVs. The app will search for soccer-related content from broadcasting channels as well as from Video On Demand (VoD) services. It will also offer exclusive content from Oliver Kahn such as match analysis and goalkeeping tips. These TVs are also the first to offer 100% color volume.
Samsung’s new QLED TVs not only offer great picture quality, but also exclusive content and apps, making them a preferable choice for many consumers. It recently added support for HDR10+ to its QLED TVs. The company wants to offer everything it can before the start of this year’s soccer season so that consumers pick up QLED TVs over products from the competition.
“The QLED TV’s Smart Hub interface is one of the most mature on the market, and the One Remote Control makes navigating the platform incredibly intuitive. As someone who enjoys watching television, I find this to be a key criterion in addition to picture quality and design. That’s why I decided to launch my new app exclusively on Samsung’s QLED TVs,” said Oliver Kahn, CEO of Goalplay.
