Samsung spent a lot of money to tell New York that the Galaxy S8 has arrived

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It goes without saying that Samsung is going to spend a lot of money on marketing to get the word out that its new flagship smartphone is the one you should be buying this year. Samsung unveiled the Galaxy S8 and Galaxy S8+ at an event in New York City today. Since it was an invite-only event, although it was streamed live online, Samsung decided to spend a lot of money to tell New Yorkers that the Galaxy S8 has arrived.

Samsung illuminated the iconic Times Square in New York City with immersive displays reflective of the visual experience that the Galaxy S8′s Infinity Display promises. It basically bought out almost every available signage to announce the arrival of its newest flagship smartphone.

As if that wasn’t enough, it even brought in a troupe of performers who danced “in celebration of the debut of the Galaxy S8.” Good stuff.

Customers in the United States can pre-order the Galaxy S8 and Galaxy S8+ from all major carriers today. The new flagship will be released on April 21.

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