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Sennheiser partners with Samsung to make smart headsets for Android devices

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German audio technology brand Sennheiser has announced that it has partnered with Samsung to make smart headsets for Android smartphones and tablets. These headsets would feature the company’s proprietary AMBEO 3D audio technology that makes games and movies sound more realistic. The company already makes AMBEO headsets with Lightning connectors for iPhones.

The company’s CEO Andreas Sennheiser told The Korea Herald, “We are working with Samsung on the AMBEO smart headset to make it available for Android devices because a dominant layer of the smartphone market is Android-based phones. We are working (with) Samsung because we need credibility, and we are doing this technology collaboration for compatibility.”

Sennheiser has been operating in Korea for 30 years now, but audio firm opened a subsidiary in the country just two years ago. The company’s CEO said that Korean consumers are very tech-savvy, and the country is an important test bed for its new technologies. Andreas Sennheiser said that the country’s gaming industry is highly attractive and he sees significant opportunities there.

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